ALFA ROMEO organise son road show avec MGM Cloud

ALFA ROMEO organises its road show

with MGM Cloud

The project

A digital recruiting strategy for the Test Drive Tour.

The MGM platform and its multi-access back-office at the heart of a digital ecosystem, allowing automated invitation send-outs, guest registration as well as reminders

and thank-you messages.

A complete optimisation of the recruiting process!


The experience

Alfa Roméo, MOONDA et MGM Cloud



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