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Image principale

MOONDA enhances online communication

for John Deere European dealers!

John Deere

Context

An ambitious project

To reinvent digital communication in John Deere’s European dealerships …
No less ;)

 

Two months of strategic planning, three major presentations and several thousand kilometres later… MOONDA won the contract with its simple, ‘disruptive’ and ambitious strategic response. 

 

Un tracteur

Strategy

Strategic expectations fully understood, we sprang into action!

 

A web to store strategy

We implemented a fully comprehensive web to store communications strategy for which we had developed a platform that managed JOHN DEERE’s expectations in terms of homogenisation, ease of administration, localisation and statistical reporting.  We also managed the dealerships’ expectations in terms of visibility, customisation, information and communications tools.  Add to that a genuine cross media approach and you get an innovative strategy that generates traffic and contacts and also boosts sales.

 

We could go into greater detail of this amazing project but there is a lot to talk about... we would need to meet... Contact-us !

 

 

Customisation

We gave the John Deere dealerships a choice of three designs and different configuration options so they could easily differentiate themselves.

 

jd-3design

 

 

Design

Final proposal

3 different designs...

 

 

  • MDWS-Sites John Deere
  • MDWS-Sites concessionnaires John Deere
  • MDWS-Sites concessionnaires John Deere
  • MDWS-Sites concessionnaires John Deere
  • MDWS-Sites concessionnaires John Deere
  • MDWS-Sites concessionnaires John Deere

 

jd-3details

 

Details

... and hundreds of layouts to demonstrate the user experience and navigation from the home page to the contact page! 

 

 

4

 

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