For 4 years MOONDA accompanies John Deere in the digital communication of its corporate events. In this context, the agency has specifically developed for its client an iPad application that provides access to all the technical characteristics of the exhibits.
Equipped with tables of specifications as well as photo galleries and videos, this customised application allows to increase the visibility of the John Deere stands and puts all the content at hands reach. MachineSigns adapts to each event and has already proven to be efficient at SIMA, the world fair for suppliers of agriculture and livestock.
So success guaranteed for interactive presentations on the next shows of the brand!
For the second time this year, Haier has called upon MOONDA to digitise its booth at a new trade show. After a first edition of the Pick & Scan animation at the famous consumer electronics exhibition IFA in Berlin, Haier & MOONDA have renewed their collaboration. This time, it is the German brand firm that wanted to unite the visitors with a playful approach to business.
The attractive giant post-it wall and its digital application were therefore present at the ISH in Frankfurt from the 14th to the 18th of March. The complementary of the channel has once again demonstrated its effectiveness in driving traffic to the booth and collecting qualified leads.
Another success for interactive experiences!
On the occasion of the French Mayors and Local Institutionst Congress in November, Primagaz called upon the event expertise of MOONDA. For its first steps in digital event marketing, the community gas distributor was aiming to create traffic on its stand and generate leads.
A challenge taken up by MOONDA through a fun game and an interactive digital display support for the Primagaz Crescendo offer! Personalised invitations, gamification, QR codes scanning, large touch screen experiences, digitised sales force, winning moments... the visitors had a great time on the brand's stand who was able to generate many qualified contacts.
An effective interactive event strategy, which has made this first collaboration between MOONDA and Primagaz a success!
As the holiday season is approaching, MOONDA is asking everyone on Twitter to help us increase the value of our team's Christmas gifts!
Want to join in?
- Join the end of the year festive ambiance at MOONDA.
- Tweet with the hashtag #MoreTweetsMoreGifts!
All tweets are recorded on the site with a meter that reveals in real time the value of the gifts that each member of the team will receive.
Our special treat just for you: with our random draw, you can also win that super duper present, just like everybody else on the team!
Merry Christmas & Happy Tweeting!
As part of the launch of a new service for professionals whose products incur risks of counterfeiting, Orange Business Services has called upon MOONDA to accompany the design and creation of its Android application.
To suit the needs of a double-target (both professionals and their customers, the end users of the platform), the agency has worked in parallel on two complementary media interfaces: a mobile website for consumers to reach this application and a BtoB promotionnal landing page.
Logo design, creating an identity and a universe, interface design, writing targeted content ... the dedicated team remained a source of proposal to design an optimal user experience and make this launch a success!
We are delighted to have ATC - Automotive Training & Consulting, Daimler Company - as a new customer! Interested in the expertise of our agency, the company has indeed made use of our services to accompany the digitization of its business processes.
The main challenge for MOONDA was to propose an innovative and efficient sales force device that allows one to present the company on a tablet and gather strategic information about potential customers at the same time. For this, the dedicated team designed a personnalised solution, capitalising on a smooth and efficient user experience and an intelligent tool for data collection via business card scanning and text recognition.
Team investment, trust and reactivity were the keys to a quickly delivered project!
Recently, the involvement of ATC in a major exhibition dedicated to human resources was an opportunity for the brand to test their new digital tool. A real success for this application, which has already ensured new collaborations between ATC and MOONDA!
Polyrey and MOONDA continue their great collaboration!
After designing the brand's showcase website, orchestrating its design competition, developing its e-shop and creating its latest promotional video, MOONDA has helped the manufacturer of laminated surfaces create a new communication operation aimed for fitters.
Influencers as well as architects, they are now invited to join "MyPolyrey". This platform dusts off the traditional codes of the extranet as its graphical design is modern and is fully consistent with Polyrey's positioning as an expert in decorative trends.
If the graphical environment is innovative, ergonomic issues and goals such an interface stay the same: easily accessible features, highly targeted content, rich but clear information ... Problems which MOONDA has sought to respond to effectively, including working on the target and prioritizing needs!
After a four year collaboration with the Bordeaux Chamber of Commerce, the whole team was eager to take up the challenge of entirely re-thinking its digital presence! MOONDA was once again a step ahead of the competition and is now happy to unveil the institution's brand new digital platform.
Resolutely modern and completely responsive, it showcases the flat design now used across all French CCIs. Although the main objective was to modernize the Bordeaux CCI's web presence, other strategic goals were at stake for this project: manage an ever-growing amount of data, clarify access to content, optimize the calendar use... MOONDA took up the challenge and then some, going beyond expectations!
And to go even further, the interface offers the users even more: a services search engine allowing to filter results depending on the user's needs and profile, a complete remodeling of the integrated social iCCI network, a semi-automated responsive newsletter generation tool, a seamless interfacing of our event management solution MGM Cloud... a complete package for you to discover here.
Haier chose MOONDA to design and set up their stand's digital installation on the famous IFA consumer electronics trade show in Berlin.
The main challenge was to create opportunities for interactions between visitors and the brand's new products. MOONDA thus crafted a taylor-made strategy for Haier, focusing on channel complementarity, visitor engagement and a fun commercial approach.
A giant post-it wall encouraged participants to pick the products of their choice and to try to win tablets and goodies by using a Haier tablet equipped with an image recognition software. This experience was a perfect example of multichannel efficiency with the right mix of print, digital and human interaction with the help of the hostesses.
This strategy was also a great opportunity to show the business potential of such an installation, through a measurable R.O.I. thanks to the monitoring of real-time statistics. Traffic and qualified leads generation? Mission accomplished!
In order to accompany Vignobles Clément Fayat's wines' rise to the top, MOONDA designed and developped the brand's new digital ecosystem. The challenge for the agency was to come up with a solution that would match the high-end status of these great wines.
The resulting websites are strongly focused on visual impact, as illustrated by the original homepage which considerably lightens technical or traditional content with the apposition of resolutely modern background visuals.
Both authentic and forward-looking, the new platform allows all three châteaux to communicate coherently while preserving each one's unique character.
Who said you can't have fun at work? Our team immediatly took on board the agency's lastest toy: morning, afternoon and evening, the stakes on the game are high. So designers, project managers, commercial managers, developers... Place your bets!
After a successful collaboration, Banque Populaire Centre Atlantique Aquitaine called upon MOONDA to design a new advertising campaign encouraging customers to dematerialize their account statements.
Suggesting a new and impacting approach was a challenge that MOONDA was pleased to take up! The new multichannel campaign is therefore based on the theory of evolution, known concept of all but never before applied to the account statement ...
As of August 20, website, online tutorial, banners, background events, video animation, posters, flyers, mailings and mailings encourage all customers to switch to the digital era!
Co-Reach 2014 in Nuremberg was the perfect opportunity for Deutsche Post (German Post) to speak to all marketing managers of large and medium-sized enterprises about the multichannel marketing services it offers. Deutsche Post called apon MOONDA to design and implement a digital and interactive experience! To raise awareness about the power of multichannel marketing in customer experiences, the animation mixed paper invitations, interaction via digital motion detection, souvenir photos and exchange with the commercial staff. A perfect application of complementary media that allowed the Deutsche Post to position itself as an innovative player among 250 professionals!
Since the last few years MOONDA is fortunate to count among its customers Polyrey. Our agency is delighted by our last collaboration with the brand, which consisted in designing and conceving its promotional video.
More than a laminate specialist, Polyrey is an expert in decorative trends and that is what MOONDA focused on valuing every step of the storyboard and production. Between staging and presenting sets, the video shares 3 entire minutes universe of inspiration(s) offered by Polyrey. Discover now the "Polyrey Inspiration 2014" video !
MOONDA moves its German office to Berlin, hub of creative, digital and art industries in Germany. Ideally located in the historic center of the city, the agency is part of the innovative mindset of the neighborhood, home to many startups. To better serve its German customers and continue its development on the booming German market, MOONDA reinforces the team on site. Viel Glück, Julia and Walter!
Since Germany and France have qualified for the quarterfinals of the 2014 World Cup, our team is tense ...
Remember: 15 years ago, Rik Dams and David Etcheverria created MOONDA at the crossroads of the French and German markets. Since then, the agency has developed internationally and our multicultural team has got bigger. But France and Germany have been part of MOONDA from the very first day of the adventure!
As we approach this decisive match, football's patriotic spirit is at its climax: creepy looks, constant banter, brandished flags ... We suggest you follow these fun moments on our social networks in the following days! Facebook, Twitter and even Instagram will let you witness the showdown.
Two co-founders, two countries - one winner ...
#FRAGER - Friday 04/07/2014 5:00 p.m. (London, GMT + 1:00)
Specialists in social housing, Mesolia and its counterparts from TG group (Soliance, Perigordia et Le Toit Girondin) entrusted MOONDA with the redesign of their web platform. Based on different geographical areas, the four companies have the same societal engagement between balanced development of cities, integration of people and an environmental approach. These characteristics of the group's philosophic values have guided the design of a new website that stands out against classic websites in real estate by showcasing visuals and descriptions of the brands missions.
The new responsive website, is adapted to a double target of tenants and soon to become owners and has become a practical support for information through an optimized user journey and playful graphics. Color schemes and didactic iconography guide the user and make spaces clearly identifiable. Priority is given to users and services, with an emphasis of homeownership products and a search function on thousands of properties available. So it is by choosing to place people at the heart of the approach that Mésolia and MOONDA worked on upgrading the image of social housing.
You said "selfie"? JOHN DEERE and MOONDA are surfing on this international phenomenon to propose to the brand's large community of fans a fun and unifying photo competition. The rule is simple: post a selfie with an JOHN DEERE object and get a chance to become the new face of JOHN DEERE's 2015 collection!
Behind this amusing operation, two very serious issues: enhancing the brand's image and boosting merchandising sales. Two issues to which the strategy designed by MOONDA responds: a valued community through selfie galleries on the dedicated event website, incentive to explore the online store by call-to-actions and adapted endowments, highliting of derivatives thanks to campaign visuals declined in seven languages ...
So, who will be JOHN DEERE's Biggest Fan of 2014 ?
As part of "i-Share", the largest study ever conducted on the health of students, a Stress Awareness Day was held at the Victor Segalen University. For this open event, MOONDA was responsible for giving students the opportunity to speak up. While this remains generally a taboo subject, the agency has chosen to offer them a space for expression.
Completely in tune with the theme of the day, the set up of the interactive Guest Book was able to accompany the moments of relaxation between conferences, workshops and various animations. Different messages, all positive and fun, were collected via iPads and displayed on a large screen for the eyes of all visitors.
For the second consecutive year, Longines has asked MOONDA to animate one of its selling points during the famous tennis tournament Roland Garros!
For one month, customers of the store were encouraged to use tactile surface entirely branded under LONGINES to participate in a fun digital experience: a trip back in time to explore the brand's sport engagement through a content rich timeline and an interactive quiz to win tickets for Roland Garros.
"Longines and sports, a story about euthusiam" ... and especially enthusiasts, since the number of participants was particularly high for the sector "Really Luxurious"!
For its client JOHN DEERE MOONDA has developed an innovative and multilingual platform allowing its 1,200 European dealers to transpose the Machine Finder ads into exportable and printable PDF documents. Easy setup and design thanks to a large range of regularly optimized templates, they ensure the consistency of the international brand image and effectiveness of communication medias.
Thus, since 2009, more than 2000 PDFs were generated and used by the Country Managers in official annual JOHN DEERE catalogs but also by each point of sale wishing to insert extra sheets in its on site advertising...
In 5 years, these print catalogs have enlightened over 50,000 second hand equipments! A good example of complementarity between Web and print.
As a world leader in the agricultural equipment market, communicating on its flagship products and latest innovations is a major challenge for JOHN DEERE. With the approach of the sales season, the company has trusted MOONDA to develop a web campaign concept in order to promote its automatic guidance system "AutoTrac". MOONDA has developed a concept involving interactive experience based on a game highlighting the main strengths and qualities of the product: increased productivity and efficiency, precise guidance in straight lines and curves, etc.. The game lets the user take control of the tractor plowing a field along a predetermined path and play against the computer, which is equipped with AutoTrac ...
The concept enables one, while having fun, to quickly realize the value of the system, which is much faster and efficient than manual control. How about you? Will you beat AutoTrac?
Inspired by the system used to enhance the JOHN DEERE's distribution network in 84 countries, HITACHI Construction wanted to implement MDL a.k.a. MOONDA Dealer Locator to establish its presence in North America and Latin America.
In over 15 countries, today the brand's dealers have a solution that allows them to manage the transition from online to offline and thus create the physical traffic in the network's dealerships... A real international and web-to-store strategy!
Fully customizable, HITACHI's Store Locator is available on mobile and desktop, providing the location of network distributors on all devices. Since the the tool was put on line, extra traffic generation in each point of sale has already been observed ... MOONDA's Dealer Locator prooves once again that Retail can count on us!
Did you know that Diam Cork is the leader in delivering technology plugs that do not transmit the taste of cork in wine and spirits!
The brand turned to MOONDA for its digital and social media expertise. Innovative and switched on, DIAM CORK wished to engage in new waters to exchange its legitimacy on a high market BtoB sector.
In full collaboration, MOONDA has created a new digital communication strategy to develop the visibility and reputation thanks to social media. Internal training, guides, daily monitoring, reportings...: this is an ultra-personalized support that the agency offers the brand for several months.
And it's not over: ongoing collaboration keeps on going as the results are more than satisfactory! A engagement rate 7 times higher than the competition's average!
MDWS (MOONDA Dealer Website Solution), developed by MOONDA RETAIL is an intelligent multi-site communication platform that ensures effective online presence for a network and increases the impact of the brand locally.
An ongoing collaboration for the last 8 years with JOHN DEERE' brand dealers allowed MOONDA to analyse feedback over time and implement new features in order to offer the best solution possible!
International consistency of branding is a major issue addressed by MDWS, but it is still essential for each dealer to be able to control it's own communication. It is in this sense that MOONDA has optimised it's MDWS platform, now used worldwide by hundreds of dealers: total set up of the design and notrably the homepage, optimised content personalisation, enhanced interactivity thanks to new animations and the integration of Facebook...
More information about MDWS by MOONDA RETAIL.
Considering energy refurbishment of one's home is a complex affair... The online configurator, BOSCH Effizienzhaus, makes it all simple by allowing users to model their home and discover the best options available to them!
The multichannel communication campaign designed by MOONDA in Germany clearly highlights the customer benefits of the tool and boosts traffic towards this highly perfected tool on the website. The concept, extremely visual, is declined on print ads, mailings, of advertorials, banners, newsletters... & it will soon be specially adapted to three German regions.
When Guerlain inaugurates its new flagship, that's 450 employees to invite to this special "Avant-Première". With the stress of dealing with RSVP on 3 different time lapses, the event planning platform "MGM Cloud" developed by MOONDA, was chosen by V-MIS agency for this exceptional event at the number 68 of the avenue des Champs-Elysées.
The same serial number, but all new features! This is the idea that conveyed the online marketing pitch for the new models of the 7R/8R series.
To encourage customers to ask JOHN DEERE Europe dealers for a test drive, MOONDA offers them a unique digital experience: discovering the new features of tractors and their optimized performance via a fluid path within interactive modules.
Riding on the latest trends like long scrolling, the parallax effect or geolocation, the site offers a total immersion in the product's universe and it is also nominated at the all famous AWWWARDS. Discover the experience now at 7R-8R.com!
February, 23rd, 1999, Rik Dams and David Etcheverria created MOONDA.
15 years later, it's with as much enthusiasm and a much bigger team that we counsel our clients in the construction of their digital strategies.
15 years already! How time flies when one is having fun :-)
We run on digital.
In continuity with the strategic support of Orange and in the context of the communication campaign "all you can play", MOONDA designed a 30'' TV ad to value, alongside Electronic Arts, the game catalog of this unlimited gaming offer!
Currently visible on the major Freeview in France, this ad capitalizes on the world of mobile games on Android that gamers can enjoy all day, everyday.
Green, gray and white are the colors of the new MOONDA charter that adorn our walls. The digital expertise of the agency is expressed loud and clear but don't forget the classics ... with parts of the walls transformed into blackboards, perfect for brainstorming ;-)
For 3 years now, MOONDA has been accompagnying John Deere in its digital communication strategies at various trade shows in Europe. At the world's largest trade fair in agricultural equipment, Agritechnica, a device recast was done. The website johndeereexpo.com is now more flexible, more adaptable to the needs of the marketing departments of different countries and more interactive, thanks to numerous multimedia publishing capabilities. The result: teh analytics (visits 2 days before / 2 days after the event) have almost quadrupled over the same trade show 2 years ago!
Bosch chose MOONDA to design and build a series of banners in a image campaign for Bosch Thermotechnology. The collaboration, which will run throughout the whole of 2014, began with the establishment of a first animation for the Christmas season and New Year. Made available in all countries in which Bosch is established, it leaves the possibility for each market to customize the text as needed.
As 2013 is coming to an end, MOONDA is giving you a chance to travel through the world’s greatest Christmas pictures found on Instagram !
The ChristMaps App created by MOONDA gathers and geolocates all the Instagram pictures tagged with the #christmas Hashtag and its international translations #noel, #weihnachten, #navidades, #natale...
Discover now the “ChristMaps” experience and together, let’s explore the world of Christmas…
All of MOONDA’s team wishes you a merry Christmas and a happy New Year.
Following the round the world trip that he made when he won the Adecco Way To Work competition, Tolotra wanted to increase his experience in web marketing, which he discovered in Lisbon. So we were delighted to welcome Tolotra to our Bordeaux offices for a three month training course as a project management assistant.
MOONDA will be delighted to work with the Conseil Régional d'Aquitaine in the design of the lobby at the Hôtel de Région.
Our event planning centre, MOONDA EVENT is now at the Heavent trade show in Paris. Come along and meet us on stand i1!
MOONDA is delighted to introduce you to our latest communications campaign for Orange. Check out the cross channel and cross digital package at the launch of the new ‘all you can play’ deal that lets you download and play as much as you want on your mobile!
We are very happy to welcome Declan to our team. He will mainly be working on international projects and the commercial development of MOONDA Retail. Welcome Declan!
It is a pleasure to welcome Julia and her sunny disposition to the agency. Julia will be in charge of MOONDA’s development in Europe (excluding France). Welcome!
Denis is joining our developers as an expert on mobile interfaces. Welcome to the team, Denis!
Nicolas comes from Réunion and is joining the MOONDA team as our art director. Welcome!
As part of the makeover of the agency’s identity the whole team has been given lovely new business cards.
MOONDA orchestrated the optimisation of digital strategy for the Lot-et-Garonne CCI via a new web communications platform.
MOONDA RETAIL brings together all our experience acquired over the last five years to design and deploy cross channel communications strategies on an international scale for brands who market their products and services though distribution networks e.g. points of sale, franchises, distributors, agencies, dealerships, etc.
We create memorable customer experiences!
Our objectives are:
- To bring increased impact and meaning to your local marketing
- To provide your sales force with valuable tools (in-store & mobile)
- To increase footfall to your points of sale
- To maintain a coherent brand experience at each stage of the customer experience and through each point of contact.
The Fayat group is France’s fourth biggest public works and civil engineering group, with a presence in 120 countries. They asked MOONDA to rethink their digital strategy including the websites of the group and its 120 subsidiaries and divisions plus SEO and mobile strategy...
MOONDA implemented a dedicated website for Lamborghini, interfaced with an event planning platform to manage the promotion of the launch of their beautiful new car, the Aventador.
As part of the strategic repositioning of CNB Yachts, MOONDA is launching the mobile version of the yacht builders’ website.
For the launch of the new Galaxie FDJ.fr, MOONDA capitalised on its digital innovation and creativity and came up with a design combining three interactive features for the FDJ conference:
MOONDA has just delivered a central element of Bosch Rexroth’s worldwide network strategy. Since early this year, MOONDA Dealer Locator (MDL) has been listing all of their dealerships, distributors and subsidiaries in 47 countries and in 30 languages in accordance with Bosch Rexroth’s graphic charter.