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During Roland Garros, MOONDA combines luxury and digital experience for LONGINES

09 / 06 / 2014 - 12:19

During Roland Garros, MOONDA combines luxury and digital experience for LONGINES
Pendant Roland Garros, MOONDA associe luxe et expérience digitale pour LONGINES

For the second consecutive year, Longines has asked MOONDA to animate one of its selling points during the famous tennis tournament Roland Garros!

For one month, customers of the store were encouraged to use tactile surface entirely branded under LONGINES to participate in a fun digital experience: a trip back in time to explore the brand's sport engagement through a content rich timeline and an interactive quiz to win tickets for Roland Garros.

"Longines and sports, a story about euthusiam" ... and especially enthusiasts, since the number of participants was particularly high for the sector "Really Luxurious"!

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