*
 
*

MOONDA boosts JOHN DEERE's visibility and merchandising with a selfie contest

12 / 06 / 2014 - 11:11

MOONDA boosts JOHN DEERE's visibility and merchandising with a selfie contest
MOONDA booste la notoriété et le merchandising de JOHN DEERE avec un concours de selfies

You said "selfie"? JOHN DEERE and MOONDA are surfing on this international phenomenon to propose to the brand's large community of fans a fun and unifying photo competition. The rule is simple: post a selfie with an JOHN DEERE object and get a chance to become the new face of JOHN DEERE's 2015 collection!

Behind this amusing operation, two very serious issues: enhancing the brand's image and boosting merchandising sales. Two issues to which the strategy designed by MOONDA responds: a valued community through selfie galleries on the dedicated event website, incentive to explore the online store by call-to-actions and adapted endowments, highliting of derivatives thanks to campaign visuals declined in seven languages ...

So, who will be JOHN DEERE's Biggest Fan of 2014 ?

* *
Google+