Haier chose MOONDA to design and set up their stand's digital installation on the famous IFA consumer electronics trade show in Berlin.
The main challenge was to create opportunities for interactions between visitors and the brand's new products. MOONDA thus crafted a taylor-made strategy for Haier, focusing on channel complementarity, visitor engagement and a fun commercial approach.
A giant post-it wall encouraged participants to pick the products of their choice and to try to win tablets and goodies by using a Haier tablet equipped with an image recognition software. This experience was a perfect example of multichannel efficiency with the right mix of print, digital and human interaction with the help of the hostesses.
This strategy was also a great opportunity to show the business potential of such an installation, through a measurable R.O.I. thanks to the monitoring of real-time statistics. Traffic and qualified leads generation? Mission accomplished!