On the occasion of the French Mayors and Local Institutionst Congress in November, Primagaz called upon the event expertise of MOONDA. For its first steps in digital event marketing, the community gas distributor was aiming to create traffic on its stand and generate leads.
A challenge taken up by MOONDA through a fun game and an interactive digital display support for the Primagaz Crescendo offer! Personalised invitations, gamification, QR codes scanning, large touch screen experiences, digitised sales force, winning moments... the visitors had a great time on the brand's stand who was able to generate many qualified contacts.
An effective interactive event strategy, which has made this first collaboration between MOONDA and Primagaz a success!