For its 120 years, New Balance had chosen to occupy the ephemeral space of the Citadium. Asked about creating traffic in the corner, MOONDA proposed a multi-channel device generating commitment. We addressed a broad target group by capitalizing on the brand’s global campaign “numbers”.
With our “Say it with Numb3rs” campaign, we proposed to the target group to express their personality through an emblematic number and to post it on a dedicated platform in order to be honored by the brand . A mechanics relayed in point of sale, on the web and on the social networks !