One of the main issues of a network is to unite all its members under a single banner. That was the challenge we had to meet with the european distribution network of John Deere.
The key was to offer dealers better visibility through an unprecedented and custom-made digital communication tool.
We created an online communication platform capable of generating a dealer website design customized to each member of the network.
We have created a simplified management system to produce responsive content across a single interface. In this way, each dealer is able to create and edit N content modules for ultra-customized graphic designs.
Our marketing approach and our site generator allowed the John Deere brand to reinforce the consistency of its dealer communication by allowing each member of the network to personalize the content of its site.