DIAM Cork is a world leader in the production of technological corks, enabling the greatest wines to maintain an incomparable sensorial neutrality. In 2013, the company, based in Céret, asked us to put in place an effective strategy for a social presence to establish its legitimacy in a high-end B2B sector.
We have defined a complete social strategy between target segmentation, social media selection and establishment of editorial guidelines. To monitor the e-reputation of DIAM and its competitors, the team also set up a weekly monitoring system. The creation of an editorial calendar for the publications with graphic templates and regular reports completes the social strategy. A support that is managed on a daily basis, for half a year of visibility and monthly planning.