New digital foundations.
We have redesigned the communication strategy and are working on the digital ecosystem of the Bâtiland network since 2015.
Seduce individuals... without forgetting the pros

The Bâtiland group has several dozen members throughout the South West of France. Harmonizing the communication of the network while leaving room for personalization for each sales outlet represents a major challenge for the brand.

Awareness, image, traffic, sales… the team of MOONDA is on all fronts to make Bâtiland simultaneously the expert brand and human brand that accompanies professionals and individuals in their construction work.

A new brand and content platform

To maximize its visibility with individuals, it was necessary to position itself like a consultant that works with confidence or even like a niche of new trend materials. MOONDA’s response was to set up a whole new content strategy bringing real added value: “Les Bons Choix” (The Good Choice) by Bâtiland in 2016 and the “Cahier de Tendances” (Book of Trends) in 2017.

Redesign the global website of the brand

We have completely redesigned the corporate site of Bâtiland to provide the brand with a solid foundation of communication, capable of integrating ambitions relating to the brand image as well as the business generation: from a simple showcase site in 2016, the site took over the direction of e-commerce by integrating the data sheets produced in 2017.

Equip the points of sale with a personal website

The 53 points of sale have been equipped with a personalized website whose design is controlled by the headquarter but the content is controlled by each member. Automatic news from the network, news and local content, location and service forms by sales outlet ... The retail tool par excellence!

2016, the brand awareness. 2017, the content. 2018, the commitment!
Create Point-of-Sale Traffic

We have designed a store locator that allows a prospect to identify the sales outlet closest to its geolocation, a postal code or a particular city. The store locator gives a look of the map and is directly linked to each adhering website.

Create an extranet dedicated to professionals

In order to create a privileged communication gateway between the sales outlets and their pro customers, the agency designed and developed an extranet. This section is accessible from the corporate website and gives access to specific content by type of business: promotions, sales plans, sponsorship, news ...

Bringing the 4 annual highlights of the brand to life

4 times a year, a multichannel communication is carried out to boost sales around a strong time. To decorate its interior, to arrange its exterior, to work its isolation ... as many subjects the sales outlet or the distributed catalog with 450,000 copies needs to promote!4 times a year, a multichannel communication is carried out to boost sales around a strong time. To decorate its interior, to arrange its exterior, to work its isolation ... as many subjects the sales outlet or the distributed catalog with 450,000 copies needs to promote!

Implementing a strategy of presence

We have put in place a relational marketing action plan: emailings, newsletters, community management, natural references, paid references...

New content platform

New Bâtiland website

Professional extranet

Members' websites

Store locator

Trend book

Newsletters

POS promotion in each point of sale

Highlights

Facebook Page

The support of MOONDA summarized in a few figures
8
marketing committees
+68 %
of traffic in 5 months
+7
points of mobile shares after the redesign
23
new member mini-sites
5 400 000
catalogues distributed