Every year in September, all home appliance professionals meet at the international IFA trade show in Berlin, the reference event for consumer electronics.
For Haier, it is the opportunity to present its latest products and to establish its position as european leader. The brand addressed MOONDA to design and implement the flagship digital animation of its stand.
Visibility of the brand at the trade show, creation of traffic at the stand, generation of leads … To meet these objectives, MOONDA has decided to rely on a product-oriented system which makes it possible to attract visitors and keep the link with the brand even after the event.
We designed a giant wall of 600 post-it blocks, 30,000 entertaining opportunities for the trade show visitors to win tablets and other goodies from the brand through an interactive application and image recognition system !
On each of the 30,000 detachable papers was printed a product packshot of a product. The procedure for visitors? Remove the post-it of their choice, present the picture to the camera of a Haier tablet and try to win tablets and other goodies of the brand.
Based on image recognition, the interactive application was the key to generate strategic statistics for Haier !
Thanks to our tracking system and detailed reports, the brand was able to obtain quantitative and qualitative data on the visitors’ product preferences according to their choice of post-it… and afterwards gathering even more general information about its targets and markets.
Mixing print media, digital application and interactions with a hostess, this experience was a perfect example of multichannel efficiency!