Light. Strong. Smart.
The event site that unveils the latest 6R from the world leader in agricultural machinery.

Launching a new range of tractors is a real business challenge. Competition is tough and demands are high. John Deere briefed MOONDA on the digital promotion of the new 6R, focusing on three major objectives: surprise, commitment and conversion !

We thought of the promotion of the 6R as an evolutionary experience built around a mini-event site and different phases to harvest qualified leads: teasing, reveal, recruitment for the European Drivers Championship … Based on an original and intuitive navigation system, the website has used short video sequences and attractive micro-interactions to energize/ revitalize/ renliven reading and enhance the “Machine of the Year 2017”. The intelligent and responsive implementation enabled an optimal mobile experience on the website.

valued marketing strategies
spent on average
More than
leads during teasing
managed languages
nominations for the championship