We developed a precise survey to obtain statistics and views on the current ecosystem. The survey was distributed internationally, in French and English, in both paper and digital formats.
We conducted individual telephone interviews as well as focus groups and World Café workshops for insights from employees and the internal communication department.
While the precise results of the audit are of course confidential, the main trend that has emerged is the search for meaning and personalization of the content. We have submitted a detailed audit report specifying the areas of focus to work on as well as the operational actions to be put in place.
While some substantive recommendations are long-term projects such as a editorial strategy, targeting, customization or internationalization of content, other recommendations were quickly put in place by the agency :
We have developed a graphic charter to organize and thematize the internal communication of the Group. Objectives: clarity and pedagogy !
We have designed and created an unprecedented internal campaign to raise awareness among all employees of future optimizations.
We have proposed a new format of speaking internally that is playful, attractive and thus effective for the teams: video infographics.
We modernized and simplified the graphical interface of the Intranet while respecting the technical and functional constraints of the technical environment.
We have set up a weekly editorial committee based on an editorial plan. We have also written an analytics tracking plan to monitor the performance and use of tools.
We sensitized the group to the digitization of its internal communication ecosystem.